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Concept validation and optimization—Many new products fail in the market because the proposition isn't optimized—why risk losing a great product idea with a substandard execution?
Bad ideas waste time and money—we have early stage tools to separate the winners and losers. |
| Superior creative execution—our commercials are among the highest scoring as measured by Nielsen, and among the best performing in terms of sales—consistently outperforming the competition. |
Fully integrated, data-driven TV and digital media program
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| Fully comprehensive D-Risk Model — D-Risk™ is a scalable in-market research vehicle that seamlessly scales up to expand to the mass market with minimum risk—Turnkey or a la carte. |
