A famous marketing guru once said, “I know half the money I spend on advertising is wasted. I just don’t know which half.” Had he used direct response TV (DRTV), he would have known which half-because DRTV is immediate, measurable and trackable.

More and more traditional TV advertisers like Procter & Gamble are turning to DRTV because it’s really the ONLY way to advertise to a mass audience and KNOW you’re not wasting money.

SMW specializes in taking blue chip advertisers into DRTV. By incorporating traditional market research techniques in the creative development process, our final TV productions result in a 2.5X better hit rate than the competition.

SMW commercials consistently rank in the Jordan-Whitney top 10, set all-time Ipsos-ASI records for communication and persuasion, and have generated the best all time CPO and CPL records in every category we serve. In fact, SMW holds the all-time Ipsos-ASI record for the most persuasive :60 advertising ever produced for the Procter & Gamble Company.

Partner up with SMW and expect your commercial to be the highest scoring, best performing commercial you’ve ever done!